| Audience | Fleet Admins |
| Applies To | Fleet |
Introduction
To benefit well from Motive's Safety Hub, you must have safety goals set for your company and communicate them well to your Fleet. For this, you should set goals, share those goals from top to bottom within your organization, convey intent, and establish a two-way process. The intent is to get buy-in across all levels of the organization, which includes top stakeholders. Communication should happen frequently during initial deployment and on a regular cadence to communicate changes or training requirements.
Types of communication efforts considered are:
- Newsletter
- Social Media
- Company Blog
- Conference Calls
- Face-to-Face
- Payroll Inserts
- Mobile Messages
- Video Messages from Executives
- Emails
The structure of the communication plan can include corporate notifications, regional or terminal meetings, company messaging, driver meetings, recurring messages, exoneration examples, and driver success stories.
Suggested questions to address in a communication plan should address:
WHAT?
- How will the stakeholders learn about your program?
WHO?
- Who are your key stakeholders and how will they receive campaign communications?
- Will messaging and the format of communications be different based on given roles within the organization?
- Do the recipients respond better to certain types of communications?
HOW OFTEN?
- How often will communication materials be disseminated?
Key phases of a communication plan
- Launch
- Company Communications
- Regional / Terminal / Local Managers
- Onboarding and Training
- Regional / Terminal / Local Manager / Driver- Pre-communications
- Coaches
- Driver Meetings
- On-going Communications
- Recognition
- Feedback / Program changes
Related Content
- Making Motive’s Safety Hub an integral part of your business's operations
- Day-to-Day operation with Motive's Safety Hub