EU Privacy blurring

Introduction

The PII Blurring feature is an automated privacy tool that helps fleets comply with stringent data protection laws, such as GDPR. It automatically detects and blurs faces and license plates in both road-facing and driver-facing camera footage.

 

What’s New?

Motive's new Privacy Blurring feature is an automated, AI-driven solution that protects personal data by blurring faces and license plates in recorded camera footage. 
 

How does this help our customers?

  • Ensuring Regulatory Compliance: Helps fleets meet privacy laws like GDPR and Canadian privacy mandates, reducing the risk of fines and legal challenges.
  • Minimizing Risk: Protects against legal exposure and complaints by ensuring personal data is protected by default.
  • Enabling Customization: Allows admins to easily configure blurring settings to match their specific legal and operational needs.
  • Increasing Transparency: Provides role-based access controls and detailed logging of all privacy actions to support audits and build trust with drivers and regulatory bodies.
     

Rollout Plan or Feature Go-Live date?

Example: This feature is now available.
Feature Launch Date: 11/20/2025

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