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Motive AI Coach

Updated

Motive AI Coach provides weekly, automated coaching to your drivers through personalized video recaps that highlight their recent driving performance, safety events, and opportunities for improvement. By turning complex safety data into simple, driver‑friendly videos, AI Coach helps fleets deliver consistent coaching at scale while reducing the manual workload on fleet managers.

Note: AI Coach requires a workforce management subscription.

Overview

Fleet managers and admins can configure AI Coach from the Fleet Dashboard to control which drivers receive AI video recaps and how events are tracked once drivers complete their coaching. When enabled, the AI Coach video recap is automatically added to drivers’ weekly Safety tasks, so they know exactly what to review and when.

Key features include:

  • Automated coaching: AI Coach automatically generates and delivers weekly performance recap videos to eligible drivers, so they get regular, consistent coaching without needing a 1:1 session for every safety event.
  • Flexible rollout options: Enable AI Coach for all drivers or limit it to specific driver groups, allowing you to run pilots, roll out gradually, or focus on high-priority segments first.
  • Automatic coaching status updates: Safety events are automatically marked as coached once a driver reviews their AI Coach video, reducing manual follow‑up and keeping coaching records up to date. This feature is enabled by default and can easily be disabled. 
  • Standard and custom AI Coaches: Choose from a list of standard AI Coach avatars or create a custom AI Coach avatar that reflects your own safety leader or brand, so drivers see a familiar coach delivering their weekly recap.
  • Integrated with safety workflows: AI Coach ties into Safety settings and driver tasks in the Fleet Dashboard, so video recaps appear alongside other safety actions drivers must complete, keeping everything in one place.

Enabling AI Coach

Enabling AI Coach for all drivers 

  1. Log in to the Motive Fleet Dashboard and click the Admin icon. 
  1. Go to Safety and click Coaching.
  1. From the AI Coach section, click Edit.
  1. Check the box for Enable AI Coach.
  1. Select All drivers to enable AI coaching for all drivers so that every driver in your fleet can receive the AI Coach video recap.

Note: Even after enabling the AI coach from the admin settings, two conditions must be met for drivers to be eligible to receive the AI coach recap. 

First, the driver must have a generated Safety Score and be permitted to view it in their Driver App. Second, the driver must have at least one coachable event from the prior week. The coachable event must be for one of the top three behaviors currently impacting that driver's Safety Score.

  1. The Automatically mark events as ‘coached’ checkbox is enabled by default. In the enabled state, all safety events included in an AI Coach video are automatically marked as coached after the driver reviews their video. You have the option to disable it if you do not want to mark events as coached automatically after the driver reviews their video.

Enabling AI Coach for select groups 

  1. Log in to the Motive Fleet Dashboard and click the Admin icon. 
  1. Go to Safety and click Coaching.
  1. From the AI Coach section, click Edit.
  1. Check the box for Enable AI Coach.
  1. To limit AI coaching to specific driver groups, click For select groups.
  1. Click Edit beside the For select groups option to select the driver groups. 
  1. If you remember the group names, use the Search bar to find and select groups.
  2. Check boxes for the groups you want to select for AI coaching and click Save.
Note: You can see the number of selected groups in parentheses after For select groups. To make any more changes, you can click Edit to go back to the pop-up for selecting groups. 
  1. Click Save.

Assigning AI Coach

  1. Log in to the Motive Fleet Dashboard and click the Admin icon. 
  2. Go to Safety and click Coaching.
  1. From the AI Coach section, click Edit.
  1. From the Assign an AI Coach section, you can browse the list of available AI coach avatars and watch their preview videos to select a coach. 
  2. Click Save to confirm changes.

Creating a custom AI Coach

  1. Log in to the Motive Fleet Dashboard and click the Admin icon. 
  2. Go to Safety and click Coaching.
  1. From the AI Coach section, click Edit.
  1. Scroll down to the Create a custom AI Coach section and click Get started. 
  1. Click No if you are not located in Illinois. Our custom AI Coach feature is not available to Illinois residents due to the Biometric Information Privacy Act (BIPA).
  1. Read the steps for creating a custom AI coach and click Get started.
  1. Record a 2-minute-long video of yourself speaking about any topic in English. Please adhere to the instructions on this step carefully to record a high-quality video. 
  2. Click Upload video to add your video. 
  1. Once the video is uploaded, click Next.
  1. Record a less than 30 seconds long video of yourself reading the consent statement given on the screen. Click Upload video to add your video. 
  1. Once the video is uploaded, click Next.
  1. Enter a name for the AI Coach you created and click Finish.
  1. The custom AI Coach will be created and will appear under the Assign an AI Coach section.
  1. To rename, recreate, or delete an AI Coach, click its three-dot menu.

FAQs

What do I need before I can use AI Coach?

AI Coach requires an active Workforce Management (WFM) subscription. If WFM is not enabled for your account, you will not see AI Coach options on the Fleet Dashboard.

How do I enable AI Coach?

You can enable AI Coach from the Safety settings on the Fleet Dashboard. For detailed steps, see the Enabling AI Coach section in this article.

Which drivers will have the AI coach enabled?

AI Coach will be enabled for all drivers by default. However, you can limit enabling the AI coach to selected groups of drivers. For detailed steps, see the Enabling AI Coach for select groups section in this article.

What is required for a driver to receive an AI Coach video?

For a driver to receive an AI Coach video, two conditions must be met:

  1. Safety Score Enabled: The driver must have a generated Safety Score and be given permission to view it in their Driver App (this is controlled via Coaching settings in the Fleet Dashboard).
  2. Recent Coachable Event: The driver must have at least one coachable event from the prior week. The coachable event must be for one of the top 3 behaviors currently impacting that driver's Safety Score.

For example, if a driver's top three impacting behaviors are Speeding, Close Following, and Cell Phone, but they only had a coachable Hard Braking event last week, they will not receive a video.

When do drivers receive an AI Coach video?

Drivers receive the AI coach video recap weekly on Monday.

What happens if a driver belongs to more than one group?

If a driver is in multiple groups and at least one of those groups has AI Coach enabled, that driver will still receive AI Coach video recaps. This ensures drivers are not missed when you roll out AI Coach by group.

How do I assign or change the AI Coach avatar for my drivers?

From the Fleet Dashboard’s Safety settings, go to Coaching > AI Coach, and you can browse available coaches, watch their preview videos, and select the avatar you want for your AI coaching videos. For detailed steps, see the Assigning AI Coach section in this article.

How many AI Coaches can we assign within a fleet?

Only one AI Coach (either a standard avatar or a custom avatar) can be active at any time (for all drivers or selected groups as per your selection). However, we are planning to introduce the ability to assign different AI Coach profiles to specific groups of drivers.

How do I create a custom AI Coach for my fleet?

Go to the Fleet Dashboard and follow the steps for Creating a custom AI Coach from this article.  Follow the on‑screen instructions to upload a short video of yourself speaking in English, record a brief consent video, and name the coach. Once you finish, your custom AI Coach appears in the list of AI Coaches, where you can select it for your drivers. 

Why can I not create a custom AI Coach if I am located in Illinois?

Custom AI Coach is not available to Illinois residents because of the Biometric Information Privacy Act (BIPA). When you start the custom coach flow, you are asked to confirm whether you are located in Illinois. If you are, you will not be able to continue creating a custom AI avatar.

How do I rename, recreate, or delete a custom AI Coach I created?

Under Assign an AI Coach in the AI Coach settings, you can open the three‑dot menu next to your custom coach to rename, recreate, or delete it. This lets you update the avatar or retire a coach you no longer want to use.

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