Face Match

Face Match is Motive’s automated driver identification feature that uses facial recognition to automatically match drivers to vehicles as soon as they begin driving. This helps fleets reduce unassigned trips, automate log suggestions, and improve operational efficiency, safety, and compliance.

Overview

Face Match automates driver identification using Motive's dual-facing AI Dashcam and facial recognition. This feature links trip data to the correct driver, reducing administrative work, improving safety coaching, and ensuring accurate hours of service (HOS) records.

• Save time: Minimize manual driver assignments, freeing fleet managers to focus on higher-priority tasks.
• Enhance safety: Ensure coaching events and Safety Scores are linked to the correct driver for fair feedback.
• Improve accountability: Strengthen incident investigations and vehicle use management with accurate driver identification.
• Support compliance: Automate driver log suggestions to decrease unassigned trips and improve HOS accuracy.

Basics

Face Match uses images captured by the AI Dashcam to identify drivers automatically. The system is designed to capture four high-quality images per trip and match them to a driver profile.

How it works

• The AI Dashcam captures driver images at the start of a new trip when the vehicle exceeds 5 MPH.
• Images are securely processed to match an existing facial profile or create a new one. Motive does not store biometric data.
• If the image matches an existing profile, the trip can be automatically assigned to that driver. Face Match will identify drivers within the first three minutes of the trip.
• If the system detects a new, unrecognized face, it creates an unfamiliar profile.
• A fleet manager must manually review and assign the unfamiliar profile to a driver from the Admin > Drivers > Face Match tab.
• After this one-time association, future trips by that driver will be automatically assigned.

AI-identified vs. AI-assigned

When reviewing trips in the Motive Dashboard, you may see the following labels:

• AI-identified: The system suggests a driver but has not yet assigned the trip. A fleet user must review and assign it.
  • A trip will remain AI-Identified while the trip is in progress. If you have enabled Automatic Assignment via the Fleet Settings, this will occur once the trip has been completed.
• AI-assigned: The system has confidently matched and automatically assigned the trip.

• For ELD drivers, the assignment appears as a suggested log edit in the Driver App, which the driver must approve.
• For non-ELD drivers, the assignment is applied automatically.

Enabling Face Match

Users with admin permissions can enable Face Match in the driver identification settings of the Motive Dashboard. Before enabling the feature, confirm that all vehicles meet the required eligibility criteria.

Eligibility requirements

• A dual-facing AI Dashcam (model DC-54) must be installed and assigned to the vehicle.
• Driver privacy mode must be turned off for the driver-facing camera.
• The vehicle cannot have a static pairing assignment.
• A Vehicle Gateway must be properly assigned to the vehicle.

To enable Face Match

1. Log in to the Motive Dashboard and click the Admin icon in the bottom-left menu.

2. In the menu on the left side, select Fleet View.
    

   

3. In the Driver Identification settings, check the Face Match option.
4. A notice will appear. Read and confirm that you will obtain all required consents from drivers or vehicle operators.
5. Click Confirm to enable the feature. 

Note: Due to biometric privacy laws, Face Match is not available for vehicles operating in Illinois. You are responsible for obtaining any required consents before enabling this feature.

Identifying and re-identifying a driver using Face Match

1. Log in to the Motive Fleet Dashboard, and click the Admin icon in the bottom left corner of the side menu.

2. Click Drivers from the left side panel to see a new Face Match tab.

Note:  Make sure you enable Face Match from the Driver Identification Settings.

3. To identify a driver, go to the Unfamiliar Drivers tab and click Identity under the Actions column to review the latest images captured for the driver in more detail. This can also be accessed by clicking on the Unfamiliar Driver field anywhere in Motive and choosing Identify Face Match Profile.

4. Review the images carefully before identifying the driver and select any image to view in full screen.

5. When ready, click Identify Driver in the top right to assign the Unfamiliar profile to an existing driver account. 

6. Select the driver name from the Driver name dropdown and click Identity to confirm. 

A confirmation prompt appears on the screen. While identifying a profile, if the driver name selected already has an Identified profile, a model comparison of the profiles appears as a warning before completing the profile identification.

If the identified profile is incorrect, Cancel the identification process and re-identify the incorrectly assigned identified profile before assigning the Unfamiliar profile to the correct driver.

Note: Avoid merging profiles of two (2) different drivers (whether Unfamiliar to Identified or Identified to Identified), as the images will be merged to profiles incorrectly, which can impact the accuracy of Face Match.

Reassigning the incorrectly identified driver profile

If a driver is incorrectly identified, there are two (2) options available to reassign the profile in the upper right corner from the green Identified dropdown:

• Reset to the unfamiliar driver: Select Reset to the unfamiliar driver if the driver's identity is still unknown.

Select a reason for reassigning the driver to Unfamiliar and then click Reset to complete the reassignment.

• Re-identify driver: Select Re-identify driver to reassign the profile to the correct driver. The identification modal appears to choose a new driver.

Note: If the newly selected driver already has an Identified profile, Cancel and locate the profile from the Identified tab in Face Match. Then, reset the profile back to Unfamiliar or reassign the profile to the correct driver account before assigning the previous Unfamiliar profile. All changes are applied to future AI matches to trips only; any previous trips assigned to the incorrect driver require manual reassignment from the Trips report.

Legal and privacy considerations

Facial recognition technology is subject to legal and privacy requirements. Before enabling Face Match, make sure your fleet is compliant with all applicable laws.

• State-specific regulations: Face Match is not available in Illinois due to biometric privacy laws.
• Consent requirements: Your company is responsible for obtaining consent from drivers, contractors, or anyone who may be recorded. Motive provides a sample consent form to support this process.
• Data security and storage: Motive does not store or access biometric data. This design, combined with Motive’s security measures, significantly reduces the risk of biometric data exposure.

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