AI Coach: SMS & Push Reminders

Introduction  

Motive AI Coach helps fleets automate weekly driver coaching through personalized video recaps delivered every Monday. These recaps summarize recent driving performance and highlight key opportunities to improve, reducing the manual workload on fleet supervisors.

AI Coach SMS and Push Reminders build on that foundation by adding a simple, automated reminder cadence for drivers who have not yet reviewed their weekly recap. These automated reminders increase driver engagement with AI Coach and eliminate the need for manual follow‑up, making coaching more consistent and efficient.

What’s New? 

Motive AI Coach generates weekly recap videos for drivers who are eligible for AI coaching. We are introducing a multi-touch reminder schedule (SMS, push, and in-app notifications) for drivers who have not yet reviewed their weekly AI Coach video.

  • Multi-channel outreach: Drivers now receive coaching reminders via SMS, push, and in-app notifications, ensuring they see these reminders wherever they are. 
  • Automated weekly reminders: AI Coach runs a three-touch cadence (Monday initial recap, Tuesday first reminder, and Friday final reminder) for drivers who have not reviewed their weekly recap video.
  • Targeted follow-ups: If a driver does not review their recap after the Monday notification, AI Coach automatically sends additional reminders on Tuesday and Friday, each including a direct link to the video. 

How does this help our customers?

  • Higher AI Coach review rate: By introducing a multi‑touch reminder cadence throughout the week, fleets can significantly increase recap review rate, making automated coaching more effective.
  • Automated Coaching Loop: Supervisors can rely on AI Coach to reach drivers consistently through scheduled reminders, reducing the need for manual chasing and reinforcing the value of an automated coaching loop.
  • Better safety and performance outcomes: As more drivers review their AI Coach recaps and act on the guidance, fleets experience more behavior change per video generated, consistent coaching, and better overall driver performance.

Rollout Plan or Feature Go-Live date?

This feature is available for fleets with access to the AI coach as part of the Workforce Management subscription. 

Feature Launch Date: 02/10/2026

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