Introduction
Motive AI Coach is expanding from safety-only weekly coaching sessions to complete performance coaching that now includes automated coaching for unproductive idling behavior. This helps fleets coach drivers for both unsafe driving and fuel-wasting behavior in one place. For drivers, Idling Coaching provides clear guidance to reduce fuel wastage costs.
| Note: Fleets with AI Coach and Idling Coaching enabled will automatically have idling included in the weekly coaching session when drivers exceed the configured idling threshold. To enable or disable automated Idling Coaching, Contact Motive support. |
What’s New?
- Unified weekly performance coaching: AI Coach now delivers a single weekly coaching session that includes coaching for both safety and idling when the feature is enabled and relevant data is available.
- New Idling chapter: Drivers who exceed their fleet’s rolling 4-week unproductive idling threshold receive automated coaching for idling. This coaching includes idling insights such as a 12-week idling trend, cost impact, key idling behaviors, and a highlight of the worst idling event of the week.
- Engine-hour-based idling metric: Idling performance is measured using unproductive idling % (total idling time vs. total engine hours). This avoids miles-based normalization and gives fleets a fairer view of idling behavior when vehicles are stationary.
- Idling thresholds: The Idling chapter only appears in the weekly performance coaching video when Unproductive idling is enabled for the fleet from Admin > Fuel > Fuel efficiency detection and the driver’s 4-week unproductive idling % exceeds the configured idling threshold (30% by default).
| Note: With the Unproductive idling threshold set at 30%, if the drivers spend more than 30% of their engine-on time in unproductive idling, they become eligible to receive the idling chapter in their weekly performance coaching video. |
- Positive idling acknowledgment: Drivers who were previously above the idling threshold but have no qualifying unproductive idling events in a given week receive positive reinforcement in their coaching session.
How does this help our customers?
- Expanded AI coaching: Fleets and drivers get one coaching session that brings safety and idling insights together instead of relying on a safety-only coaching experience. This makes it easy to see the full picture of driver performance each week.
- Fuel savings and cost control: By surfacing unproductive idling trends, fuel wasted, and cost impact directly in the coaching session, fleets can more easily identify drivers and behaviors that drive up fuel spend and act on them with targeted coaching.
- Actionable guidance for drivers: AI Coach combines trend data, event-level context, and practical prevention techniques so drivers can better understand what to improve and how to improve it.
- Positive reinforcement: Positive acknowledgment rewards drivers who reduce unproductive idling, reinforcing good behavior instead of focusing only on violations and negative outcomes.
Rollout Plan or Feature Go-Live date?
Feature Launch Date: 06/30/2026
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